Sunday 5 February 2012

Advert Analysis - Adele


This advert above is the only advert I could find used by ADELE, and it advertises her concert at the Royal Albert Hall where she performed such songs from her albums 19 and 21, such as Someone Like You, Hometown Glory and Turning Tables. This is also the cover for the DVD that can be purchased online.

The dominant image in this advert is of ADELE with her fans watching in the background. As the lighting is directed towards her, highlighting her face as well as a few of the audience to the left. This immediately suggests that there's an intimate connection between the two as she isn't the main, highlighted point of this picture. 

The monochrome effect used on this fits in with her newest album, 21, which is a extreme close-up of Adele's face (see here) and all the connotations still apply. The black and white cover suggests that ADELE is going back to basics and back to older days where music was purely music and there wasn't any voice enhancers or memes to attract the audience to the artist. It shows that ADELE is just about the music, and focuses on this in her performance.

The monochrome effect also connotates simplicity, and fits with the phrase 'nothing is black and white' because it's going against this and ADELE's trying to show that music can be that easy, which is conveyed through this advert. However the black and white could also represent the dystopian narrative that comes with ADELE's songs which show the hardships of love and life.

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